STUDIO 03 / GLOBAL DESIGN
2013 - Abu Dhabi, UAE

client · Get Set for Abu Dhabi Media [Ad Sports]
team · P-06 ATELIER + SITE SPECIFIC
3D visualization . 1825 empreiteiros digitais
photos . FG+SG

Spatial and equipment design project for a football TV program (sports news), for Abu dhabi Media (AD SPORTS) channel.
In an audiovisual world, increasingly dominated by virtual reality, the concept for this project is that the studio space – perceived through the television screen as well as by the users of the space – be, itself, the generator of the program identity, overlapping the tv graphics on screens. Achieving this one can find different relationships within the studio and with adjacent spaces, bringing richness to the direction of the tv program.
The overall space is defined by an aluminium wall floating as a light curtain that determines two distinctive areas – news presenter and interview zone. The construction system is made of steel structure covered with aluminium stripes and led lightning behind. The aluminium strips twist themselves according to the needs of the studio, sometimes seek transparency, allowing to see through, other times, simply due to technical issues, allowing, for example, to hang and to ventilate screens.